THE IMPORTANCE OF SEARCHING FOR A BRAND IN INPI

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Searching for brands in the INPI - National Institute of Industrial Property is a fundamental requirement for entrepreneurs venturing into new market opportunities.

INPI takes the busca de marca no inpi role of protecting and controlling all matters related to industrial property rights comprising of brands, patents, and industrial formats in Brazil.

The purpose of a trademark is to differentiate goods or services of one company from those of other firms, this can be in a form of name, sign or symbols.

Because of the potential for confusion and legal disputes, it is essential to search the INPI's database to ensure that the chosen brand is not already registered by another party.

The process of doing a brand search at the INPI can be a complex one, especially for those unfamiliar with it.

However, understanding these steps is crucial for the successful registration and protection of a brand.

To start the brand search, the INPI's online database must be first accessed.

Here, using the search tool, individuals can input their intended brand name to see if there are any potential conflicts.

In cases where a similar or exact match is discovered, it may be wise to reconsider the brand name to evade legal issues.

It's important to note that, as complex and tiresome as this procedure may appear, guaranteeing the security of your brand is an invaluable element of your venture.

Searching on the INPI prior to your brand registration acts as a preventive measure against any future legal disputes and potential devaluation of your brand.

In conclusion, the importance of searching for a brand at INPI cannot be overstated for Brazilian entrepreneurs who wish to avoid potential copyright issues and successfully protect their brand.

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